We let cows listen to selected artists from the new season.
The classical music had a positive effect on their milk, which we bottled right on the farm.
Thus we created not only a range of nine different flavours, but a new medium: milk.
The classical music had a positive effect on their milk, which we bottled right on the farm.
Thus we created not only a range of nine different flavours, but a new medium: milk.
Sales and tastings at shops and in the Concert Hall gave people who hardly encounter classical music
the chance to taste the new season and experience music like never before.
The media reported widely. And Subscriptions rose by 19%.
the chance to taste the new season and experience music like never before.
The media reported widely. And Subscriptions rose by 19%.
DORTMUND CONCERT MILK | THE FIRST MUSIC YOU CAN ACTUALLY TASTE
